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About Bloom

Dinner, decided.

What's for dinner?

Every home asks it. Three times a day, every day of the year.

Behind those few words is a lot of quiet work. Someone has to remember who's off meat this week, who can't touch nuts, what's wilting in the fridge, what you had yesterday, and what anyone actually feels like. Then they have to explain it all to the cook.

So most nights end the same way: the same five dishes, or twenty minutes of scrolling and an order of “the usual.” It arrives late, costs too much, and nobody really chose it.

A problem nobody built for.

There's no shortage of recipes. That's the trouble.

  • Recipe sitesare written for search engines.
  • Meal plannerswant you to plan a week you can't predict.
  • Delivery appswant you scrolling, because your scrolling pays them.

Nobody built for the moment that matters: a weeknight, a real family, and about ten seconds of patience.

So we did.

Bloom gives you three dishes for tonight. They're chosen for the people at your table, your mood, the weather, the time you have and what's already in your kitchen.

Pick one, and Bloom cooks it with you, step by step and out loud. If someone else cooks for you, the menu reaches them in their own language. If the family can't agree, send one link and let them vote.

And for the nights you're not cooking: plan a party every guest can eat at, run the kitty without the arguments, or order from a home cook down the road. Home cooks keep every rupee, dollar and pound, because Bloom takes no commission.

  1. Pick 1Falafel40 min · Middle East
  2. Pick 2Bisi bele bath45 min · Karnataka
  3. Pick 3Kerala vegetable stew35 min · Kerala

Small app, big kitchen.

Behind those three picks are more than 5,600 home recipes from 69 cuisines: Naples to Nagasaki, Oaxaca to Lagos to Kerala. Every dish comes with its story and a lighter way to make it.

  • 5,600+home recipes
  • 69cuisines
  • 34languages
  • 0%commission

Bloom learns your taste with every swipe and never forgets an allergy. It speaks 34 languages, counts pressure cooker whistles and starts its own timers. Your shopping list opens in the grocery app you already use.

It's free, on the web and on Android. Your diet and allergies are used to keep your food safe, never to sell you anything.

The founder

Ashish Khandelwal

Founder · Bengaluru · LinkedIn

For twenty years, Ashish built financial products that turn hard decisions into easy ones. He founded and led ANQ Finance, headed Mi Financial Services at Xiaomi India, and held senior roles at Bajaj Finserv, Capital Float and Equifax. He studied at BITS Pilani, and he backs and advises young fintech and consumer companies.

He knew how to take the dread out of a loan application. But at home there was one decision that never got easier: what to cook. Every day, his family lost time to it. Bloom is how he decided to win that time back, for his home and for yours.

Made in Bengaluru, cooked everywhere.

Bloom is a product of Founderfreedom Ventures LLP. It launched in October 2026 and is used in kitchens around the world. It's founder led and independent, and it grows with the home cooks and food lovers who share their recipes and stories in the app.

Say hello: hello@thebloomhealth.com · Follow Bloom on X and Instagram

Try Bloom free

Good to know.

Bloom or bloomhealth?

Same thing. bloomhealth is our name on Google Play and the web; inside the app, it's just Bloom.

Is it a health clinic or a period tracker?

No. Bloom is about food, and isn't related to any other company called Bloom Health.

Does it cost anything?

No. It's free on the web and Google Play, with no subscription.

Where can I get it?

Anywhere. Android in 178 countries, and the web app on any phone or computer, including iPhone.